3MK | Men’s Fitness

Feel Younger.
Feel Stronger.

10 weeks of coaching to help you get leaner, stronger and fitter.

No extreme diets. Gym membership optional. Personalised coaching.

Imagine finishing the 10 weeks feeling stronger, fitter and more energised, and confident in your body again.

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Tell us where you’re at and we’ll help you work out if the programme is right for you.

I’m 53. Here’s my result.
Kevin Stade, 53, side-on and shirtless

I built my fitness without living in the gym or following an extreme diet.

Now I’m helping other men 40+ work towards their own result.

Results vary. Your starting point and the work you put in matter.

10 weeksStarts Monday 12 OctoberFinishes Monday 21 DecemberGym membership optional
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What you’re working towards

What will be different after 10 weeks?

This is what the 10-Week Men’s Transformation is built to help you work towards. It’s not a guarantee. It’s the direction, with coaching to keep you moving in it.

Looking in the mirrorand liking what you see.
Clothes fitting better.Your favourite shirt fitting the way you want it to.
Feeling strong.In your training and in everyday life.
Having energy.For work, for family and for the weekend.
Keeping up the things you enjoy.Whatever gets you out and active.
Feeling like you’ve still got it.Rather than accepting softer, weaker and slower.

Without living in the gym or becoming a bodybuilder. Gym membership is optional.

Get leaner. Get stronger. Get fitter.
Know that you’re improving.

How you know it’s working

Measure It. Track It.
Improve It.

We don’t rely on the scales or a mirror alone. Your progress can be measured throughout the 10 weeks using the tools you’re already familiar with, including Strava, Apple Fitness and Evolt body-composition scans.

Evolt
Start + Finish

Body composition scan. Find a location in the Evolt app. The scan is paid directly by you.

Strava
Throughout

Training and running performance.

VO2 Max
Throughout

Via Apple Fitness or your watch.

Nutrition tracking
When useful

Only if it helps you. It’s not required.

What is the 10-Week Men’s Transformation?

A 10-week coached programme for men 40+.

The 10-Week Men’s Transformation is coaching, not a workout PDF. You get a plan built around you, regular coaching and guidance from me, and the numbers to show how you’re going.

Gym membership is optional. You can train at home, outdoors or in a gym. The focus is building a sustainable approach that fits your life.

No crash diets. No 6-week miracle.

Look better.
Feel stronger.
Move better.
What happens over the 10 weeks

Ten weeks. Finish before Christmas.

At the start

Start measurements

We take your starting measurements, so you know exactly where you’re starting from.

Your plan

A personalised plan

A plan built around you, your goals and your week. At home, outdoors or in a gym.

Every week

Coaching and adjustments

Regular coaching, guidance and accountability. We look at your tracking and adjust as you go.

At the end

Final measurements

We measure again, so you have your before-and-after data.

You see your progress. It’s not just a workout plan, and you finish with before-and-after data.

Starts Monday 12 October 2026. Finishes Monday 21 December 2026.

What’s included

Everything in the programme.

  • Online coaching, personalised to youYour plan is built around you, not copied from someone else.
  • Coaching and accountabilityRegular guidance and adjustments from me.
  • Training and performance trackingThroughout the 10 weeks.
  • Evolt body scan: start + finishBody composition. Find a location in the Evolt app. The scan is paid directly by you.
  • Strava: throughoutTraining and running performance.
  • VO2 Max: throughoutVia Apple Fitness or your watch.
  • Nutrition tracking: when usefulIf it helps you, we use it. It’s not required.
  • Hybrid optionAdd in-person coaching and support in Brisbane.
How much does it cost?

Two ways to do it.

Online

Online coaching personalised to you, with coaching, accountability and tracking throughout the 10 weeks.

Hybrid

Online coaching, plus in-person coaching and support in Brisbane.

Online coaching is $1,000 and Hybrid is $2,000 (AUD). Not sure which suits you? Start a conversation and we’ll help you work it out, or book a free call with Kev.

Straight up

No hype. No miracle.

I got leaner and stronger in 10 weeks, at 53, without following a diet or a structured training plan. That’s my result.

I’m not promising you the same result in 10 weeks. Everyone starts in a different place.

Results vary and depend on the work you put in.
Kevin Stade outdoors in Brisbane
Your coach

Hi, I’m Kev.

I’m Kevin Stade, a personal trainer and ex gym owner in Brisbane. I’m 53.

The 10-Week Men’s Transformation is how I coach men 40+ who want to look better, feel stronger and move better, with a sustainable approach that fits their life.

Online, wherever you are, or hybrid with in-person support in Brisbane.

Not sure if it’s right for you?

Start a conversation. Our AI assistant can answer your questions and help you work out whether the programme is a good fit.

Start the Conversation
Questions

FAQ

When does it start and finish?

It starts Monday 12 October 2026 and finishes Monday 21 December 2026. That’s 10 weeks, finishing before Christmas.

I’m in my 40s. Is this for me?

Yes. The 10-Week Men’s Transformation is for men 40+.

Do I need a gym membership?

No. Gym membership is optional. You can train at home, outdoors or in a gym.

Is this a weight-loss programme?

It’s about looking better, feeling stronger and moving better, with a sustainable approach that fits your life. No crash diets.

Will I get the same result as you?

I can’t promise that. My result is my own. Results vary and depend on your starting point and the work you put in.

How much does it cost?

There are two options: Online coaching is $1,000, and Hybrid (online plus in-person coaching and support in Brisbane) is $2,000 (AUD). Not sure which suits you? Start a conversation and we’ll help you pick, or book a free call with Kev.

I’m not in Brisbane. Can I still join?

Yes, with the Online option. You can find an Evolt location in the Evolt app for your start and finish scans. The scan is paid directly by you.

Should I check with my doctor first?

If you have a health condition, an injury or haven’t trained in a while, check with your doctor before starting. You can also talk it through on the free call.

Is the call really free?

Yes. It’s 30 minutes. I learn about your goals, explain the programme, and you decide if it fits. No pressure.

Ready to take the next step?

Book your free 30-minute call with Kev.

  1. You pick a time.It’s a free 30-minute call with me.
  2. I learn about your goals.What you want to get out of the next 10 weeks.
  3. I explain the programme.How it works, what’s included, and the Online and Hybrid options.
  4. You decide if it fits.No pressure either way.
Book Your Free 30-Minute Call

Free. 30 minutes. No pressure.

3MK 10-Week Men’s Transformation by Kevin Stade, Brisbane, Australia. Kevin’s result is his own. Results vary and depend on your starting point and the work you put in. Strava, Apple Fitness, Apple Watch and Evolt are owned by their respective companies.